
Cisco Sales Essentials Plus
The Program designed to prepare Account Managers for Cisco
Architecture Specialisations Exams
Global Knowledge has developed Cisco Sales Essential Plus (CSE
Plus) as part of its growing Partner Enablement portfolio. This
program has been designed specifically to cover the additional
knowledge required by Account Managers as they transition into the
new Cisco Architectures structure, Borderless Networks, Data Center
and Collaboration.
Three architecture focused courses (BNAM, COAM, DCAM) have been
designed to highlight the additional knowledge required when
selling architecturally. This accelerated learning opportunity can
be delivered in a classroom or virtual environment and can if
required incorporate CSE V5 for a total Account Manager learning
experience.
The new architecture specialisations fit into the evolving Cisco
certification program and will be compulsory for Gold partners
resale certification from August 2012, and optional for Silver and
Premier. The added benefit for Partner Account Managers is that CSE
Plus classes can run consecutively after the 2 day Cisco Sales
Essential Plus v5 class minimising the time out of the office.
Global Knowledge also has testing facilities onsite which will
allow the Account Manager to take the test straight after the
course.
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Why do we need it?
New Architecture Specialisations
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With the goal of accelerating partner success, Cisco is focused
on three multibillion-dollar market opportunities known as
architectural plays - Borderless Networks, Collaboration, and Data
Center Virtualisation.
Cisco has added these architecture-focused specialisations to
their portfolio of partner programs to help partners evolve their
practices by meeting growing technical and service market
demands:
- Advanced Borderless Network Architecture
Specialisation
- Advanced Collaboration Architecture
Specialisation
- Advanced Data Center Architecture
Specialisation
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Cisco Sales Essentials Architecture
Training
CSE – Cisco Sales Essentials V5
2 days
The Cisco Sales Essentials (CSE) training provides an overview
of Cisco’s architectures and solutions. This two-day course focuses
on helping account managers and sales engineers understand the
scope of Cisco solutions, the types of needs that these solutions
address, and the key technologies that make these solutions
possible.
V5 has been updated to align the coverage of Cisco products and
solutions with a high level view of the architectural approach
which forms the basis of the Cisco customer-facing go-to-market
strategy.

The following CSE Plus courses provide
greater depth to each architecture which is essential to partners
looking to distinguish themselves in the market and achieve the
required specialisations.
BNAM – Cisco Borderless Network Account
Manager
1 day boot camp
This course enables Account Managers to position and sell
Borderless Networks Solutions covering products from technologies
such as: routing, switching, security, mobility and WAN
optimisation.
Cisco channel partner account managers and sales professionals
get a sales-focused introduction to the business value of a
Borderless Network.
The training is designed as preparation for exam ABNAME-650-377,
the exam required for Cisco Borderless Networks Sales Specialist
for Architecture certification.
COAM – Cisco Collaboration Account
Manager
1 day boot camp
With this training, Sales professionals gain the ability to
compare and contrast the limitations of traditional telephony
equipment and the advantages of the Cisco Collaboration
Architecture, and describe overall market trends and important
business drivers.
Learners will qualify an opportunity with a customer, identify
key business drivers as they relate to the customer, identify needs
and pain points from customer responses to trigger questions,
identify the individuals influencing the product decision-making
process, and identify customer objections and respond
appropriately.
The course is designed as preparation for exam PSACAS-650-367,
the exam required for Cisco Collaboration Sales Specialist for
Architecture certification.
DCAM – Cisco Data Center Account Manager
1 day boot camp
The training provides an introduction to Cisco’s Data Center
technologies, solutions, and resources and is designed as
preparation for Cisco Data Center Unified Computing Sales
Specialist and Data Center Networking Solution Sales exams
PSDCUCAM-650-987 & DCNSS-646-985.
More information
For full details of all our courses, bookings call us on
Riyadh Branch: +966 1 488 8484
- Dammam Branch: +966 3
8307757, +966 3 8307737 - email us at training@globalknowledge.com.sa.